Amazon went in an unexpected marketing direction to promote Steven Kotler’s best selling book, THE RISE OF SUPERMAN. We were asked to concept, produce and direct a series of videos about the state of FLOW. These episodes feature world class, extreme athletes that are FLOW personified. We came up with a colorful, themed lighting scheme and environment of particles to represent the mystery and intrigue surrounding the insights of these radical athletes. It was a treat to work with a roster of athletes at the top of their field and hear them candidly describe how they managed to stay collected whilst risking the ultimate consequences. 

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The promos worked and Rise of Superman ended up on the New York times best seller list.